About Shelley


PicWelcome to The Freckle blog! My name is Shelley Costantini, founder of shelleyskincare.com where you can learn and shop for everything skin care related. I am also an Esthetic Coach at 415 Spa Consulting.  I have had a lifelong passion for skin care and have helped thousands of people achieve better, healthier and more beautiful skin through my hands-on work as an Esthetician and through the product brands I have developed.

In this blog, I’ll use my experience to provide you with tips, tricks and healthy solutions for your skin care needs. I look forward to hearing from you, receiving photos and answering questions from you along the way.

Want to Know More…

Was there a time when I wasn’t interested in cosmetics and skin care?! My first memory of makeup was when I was applying tiny tubes of lipstick onto my face from my mother’s Avon Lady sample case. Trying to remove it is how I discovered my love for skin care. I experimented with homemade concoctions in our kitchen with things like strawberries and egg yolks. I convinced my mom to buy gelee peel-off masks that had a very distinct smell and a weird little brush that was attached to the inside of the cap. I ran around from room to room with a big smile until the mask would crackle.

Photo of ShelleyThankfully, I found my way into the professional world of skin care in the early 90’s and have happily been here ever since. Starting out in the highly competitive Washington DC area, I was able to build a wonderful clientele from struggling students to celebs to royalty. In the late 90’s, I began to expand my experience by participating in the product design and development for a successful cosmetics line.

After relocating to San Francisco, I opened BellaPelle Skin Studio in Union Square in 2002, which received recognition by several beauty and fashion magazines. The clientele was a diverse and loyal following, some of whom have become dear friends over the years. Clients were drawn to the studio’s mission for health, beauty and community outreach.

In 2003, one year after opening, I  could not find a single product line that I felt comfortable recommending to my clients that satisfied all of their demands and my requirements.  I envisioned and began developing a line that made no compromises.  My products would be healthy, cruelty-free and effective.

As luck (and some very hard work) would have it, it was a success. We were able to design the BellaPelle Skin Care line that treated just about every skin condition out there and included our clients in the development process. I’d fill sample jars of lotions and potions for them to try out and in turn they would give me feedback about texture, scent, and effectiveness.

Thanks to my amazing clients, friend circle, and family, I have had an incredible journey. I cannot wait to see what the next phase of Shelley Skin Care will bring!


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